Blog

When a Culture Forgets Why

Our society is drowning in procedures but starved of philosophy. This essay calls for a return to first questions.

Why Dressing Like a Poet Might Be the Most Radi...

What if the future of men’s style isn’t about sharper suits, louder logos, but about romantic silhouettes that whisper instead of shout? In a world obsessed with hustle, metrics, and...

Creating by Undoing

Some of our most resonating work has come from taking things apart. A cap burned, a beanie pulled loose, a design undone. There’s something about watching a creation disappear that...

The Synthetic Self

The supermarket peach is always perfect. Smooth, scentless, unnaturally firm, and engineered to survive a week of neglect. Bite into it and you’ll find something vaguely fruity. This, apparently, is...

Boeie and its significance

In Dutch (yes we are Dutch) you have a word ‘Boeie’ (boo-yuh). It kind off translates to ‘who cares’, but then in one word and it carries a completely different...

WTF, Romance is not only love things?

It’s not just a wordification of affection or desire - it’s something far more mysterious, almost like a piece of art in itself. "Romance" carries with it a certain nostalgia, a...