Creating by Undoing

Some of our most resonating work has come from taking things apart. A cap burned, a beanie pulled loose, a design undone. There’s something about watching a creation disappear that stays with you. Maybe it’s because it makes the effort feel real.

The object is gone, but the feeling remains. It’s a kind of contradiction: we destroy, and yet we connect. The consequence is visible in views and reactions, but hard to pin down. Is it the thing itself people respond to, or that which happens to the thing itself?

Creative destruction doesn’t offer answers. But for us, the space between making and unmaking is where something honest begins.